emancipate

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1 : to free from restraint, control, or the power of another; especially to free from bondage
2 : to release from paternal care and responsibility
3 : to free from any controlling influence

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Bing & Jay-Z killed it with this campaign. I had no idea the complete scope until now but man… TREMENDOUS! This is the shit that makes me want to work in advertising & in digital. Just thinking about what it’d be like to be on a team that executed this makes me giddy. Welcome to my life at 3AM…

January 9th
Tags: work, case studies, amazing, bing, jay-z, decoded, inspiration, digital,
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